Life Insurance as easy as 1,2,3
Answer common questions like why do I need insurance? And how much do I need?
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Life insurance is more affordable than you think, coverage can start at under $9/month1.
Buy direct or connect with an Advisor to provide advice and walk you through the process.

Kids Start Whole Life Insurance Strategy**

Give your children/grandchildren a financial head start.


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Peace of mind comes with the right advisor.
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* More Rewards Points are only available to residents of British Columbia who purchase an eligible life insurance policy offered by The Empire Life Insurance Company. Some restrictions apply. Offer expires February 28, 2022. More Reward Points are earned only on premiums paid during the first year of coverage and are subject to provincial regulatory maximums. Not available in Alberta, Saskatchewan, Manitoba and Yukon Territories.

** Kid Start is an Empire Life insurance strategy using our Optimax Wealth Participating Whole (Permanent) Life Insurance purchased on the life of the child. A participating policy is an insurance contract that pays dividends to the policy holder. Dividends are generated from the profits of the insurance company that sold the policy and are typically paid out on an annual basis over the life of the policy. Transfer of the policy to a child once they reach the age of majority is not automatic and requires active involvement of the parent or grandparent.

1$100,000 of 10-year term life coverage for a healthy 30 year old female non-smoker with monthly premium of $8.55. Please seek professional advice before making any decision. The information contained within this document is for general information purposes only and is not intended to provide legal, tax, financial or professional advice. The Empire Life Insurance Company assumes no responsibility for any reliance made on or misuse or omissions of the information contained in this document. Owner/life insured must be a Canadian resident for tax purposes.